a Brand Identity for

Joyittude

elegant and sensual creative writing

Project Story

A freelance writer living in New York City and traveling the world. Her work focuses more on elegant and sensual writing for the more mature audiences. She also freelances for several politicians across the U.S.
She has a passion for writing with a classic pen an ink. So I wanted to play with that idea with the pen quill tip, but make it shaped more elegant and like a woman's dress while have the ink catcher be a heart to incorporate the passion she puts into her work.