a Brand Identity for

Cassandra Maximenko

Project Story

A Doctor with a passion for Cyclocross Racing. She offers a lot to the health community, including Nutritional Consulting, Sport Coaching and Chiropractic Care.
Her logo represents the 3 Target areas she focuses on, while maintaining that crisp, elegant look a rising athlete deserves. 
a Brand Identity for

Write Choice Marketing

Project Story

A Direct Response Marketing company located in New York, Write Choice targets non-profits looking to make an impact with insightful writing and marketing techniques.
Their logo focuses on their writing roots.

a Brand Identity for

Joyittude

Project Story

A freelance writer living in New York City and traveling the world. Her work focuses more on elegant and sensual writing for the more mature audiences. She also freelances for several politicians across the U.S.
She has a passion for writing with a classic pen an ink. So I wanted to play with that idea with the pen quill tip, but make it shaped more elegant and like a woman's dress while have the ink catcher be a heart to incorporate the passion she puts into her work.